República NYC

I run monthly SEO blog content for a four-venue NYC restaurant portfolio (República NYC, Agenda Astoria, Playoffs Sports Lounge, and Viva Toro), each venue getting its own article plan built around live keyword gaps instead of generic restaurant topics.

Real outcomes: 1,747 clicks and 54,137 impressions in a single month (28-day view), 3.23% average CTR, 8.3 average position. Branded search dominates at position 1, and “rooftop brunch nyc” is sitting at position 12 with nearly 1,100 impressions, real, open upside. On Instagram: 684,177 total views and 156,514 accounts reached in a single month, with reels driving 73.5% of all interactions from just 31.9% of views.

The creative detail: República’s copy deliberately mixes third-person (“República’s rooftop…”) with first-person plural (“we run as a Latin American restaurant…”), matching a pattern the venue had already established in its own voice.